Hebar’’ is part of ‘’Simid’’ Group which was founded in 1995 with main activity of the company being the production of bread and bakery products. Initially, the focus of ‘’Simid’’ was on the processing of grain and cereals, as well as the production and distribution of fresh bakery products for Plovdiv and the region. Hebar was founded in 2007 when the parent company saw the opportunity presented in the deep-frozen products.