For all our types of bread we use only carefully selected natural raw materials and the so-called traditional production techniques that come from “grandma’s” kitchen. To ensure the constant heigh quality of the grain and flour, we work only with the best and most reliable mills. They meet specific requirements and are usually located in close proximity to our companies, allowing us to carry out even greater quality control. We uncompromisingly one of our fundamental production practices, the all-raw materials and ingredients used are NOT genetically modified. Strict and regular tracking of each and every batch of flour, seeds and other raw materials is an absolute priority and is performed in our own and also outsourced laboratories, ensuring the constant quality of our products.
We never stand still! Our team of technologists is constantly experimenting with different ingredients and innovative technologies in creating new products. They understand that every single bread we produce should be associated by our customers with pleasure in consumption and the desire to be shared. The working day of our technologists does not start or end in the laboratory, only mixing different types of ingredients, on the contrary. They are constantly with their ear to the ground, sensing the changes in our eating habits, watching what our customers are looking for and what is trending. They regularly attend our meetings with clients, and are in constant cooperation and conversations with our sales teams. They often go on a “food safari” in a foreign city or country to get to know our customers and markets better, as well as their specific taste and style.
Hebar is a B2B company. We monitor and analyze consumer behavior and trends in order to best support the needs of our partners. Creating and maintaining a sustainable relationship with our partners is an absolute priority for us, constantly striving to work closely with them, with the idea of creating new products or looking for ways to improve existing ones. Every single voice matters to us!
We work hand in hand with our suppliers of raw material to establish the best possible methods of sustainable development when we are procuring raw materials. We believe that the materials we use must be manufactured or procured according to certain principles, with the leading one being: That the meeting of our needs in the present, does not jeopardize the ability of future generations to meet their demands. That's why we, like all our suppliers, are RSPO certified to ensure sustainable development.
The main goal of each product of ours is its recipe to be as simple as possible, but at the same time the product to have a distinctive and well-balanced taste. With the clear goal of providing natural and healthy products, we have the shortest ingredients lists. Also, 80% of our products have are produced in line with our ‘’Clean Label’’ initiative, which means no emulsifiers, no trans fats, no preservatives and no E-number.
We the clear mission to provide some of the healthiest products on the market, we have taken steps together with our largest partners to limit the amounts of salt and sugar in our products. We manage to achieve this through the setting of specific goals and limits on the use of the above-mentioned ingredients. In the “frozen products” category, our portfolio now contains 20% less salt and sugar. Aware of the fact that all people are different and some choose to be vegetarians or vegans, while others are looking for products with enhanced nutritional values, we strive to satisfy every difference, and we think everyone deserves to experience the true taste of bread!
We aim our packaging to guarantee sever factors, first and foremost safety, as well as freshness and user-friendliness, while in the same time we strive to minimize our waste.
Several key factors
Our carton boxes represent 60% of our main way of packaging products. We also use plastic packaging and containers, which are responsible for 35% of the rest of the packaging and 5% paper packaging.
97 % from the composition of our cardboard boxes is completely recyclable
92% from the composition of our plastic packaging and containers are completely recyclable.
98% from the composition of our paper packaging is completely recyclable.
Hebar’’ is part of ‘’Simid’’ Group which was founded in 1995 with main activity of the company being the production of bread and bakery products. Initially, the focus of ‘’Simid’’ was on the processing of grain and cereals, as well as the production and distribution of fresh bakery products for Plovdiv and the region. Hebar was founded in 2007 when the parent company saw the opportunity presented in the deep-frozen products.