‘’Hebar’’ is part of ‘’Simid’’ Group which was founded in 1995 with main activity of the company being the production of bread and bakery products.

  • Initially, the focus of ‘’Simid’’ was on the processing of grain and cereals, as well as the production and distribution of fresh bakery products for Plovdiv and the region.
  • Hebar was founded in 2007 when the parent company saw the opportunity presented in the deep-frozen products.
  • The trademarked of our products has always been their high quality, with wide recognition both in Bulgaria and in the European Union. We believe that our success lies in combining the principles of the traditional craftsmanship and techniques used in artisan bakeries and combining them with the latest technological solutions in the production process.

Our portfolio includes frozen products that we produce from the highest quality wheat and other cereals that Bulgaria can possibly offers.

We are able to guarantee the constant high-quality of raw material from their reception utilizing our own laboratories, which test each batch against pre-set quality standards. This in turn provides us with a stable base for work and ensures that every product that leaves the plant has a soft and crunchy crust, unique taste and consistency in its quality.

’Hebar’’ has successfully achieved and exceeded its goal for 2020, which is over 80% of our production output to be “Clean Label”. This means that they are produced only from natural ingredients based on our own production (cultivation) of rye and wheat leavens, which do NOT contain: emulsifiers, stabilizers, preservatives or E-numbers. We at ‘’Hebar’’ are constantly striving to expand our product portfolio in order to satisfy even the most sophisticated and demanding of tastes.

The best and most evident example of our efforts in the last few years are the “Special Breads” and “Baguette” categories. They are made from 100% natural products such as: rye, einkorn and wholemeal flours.

The wide range of products that “Hebar” offers includes: breads, baguettes, rolls, Easter cakes, ciabatta, products for the HORECA sector and many other artisan and handcrafted products. Each recipe is tailored in accordance to the specific preference of our customer or the market that we export to.

‘’Hebar’’ is a supplier of the highest-quality products for hypermarkets and supermarkets, hotels and restaurants, gas stations, catering companies, as well as for retail customers and distribution companies.


At Hebar we follow with great interest the ever-changing tastes of our customers and these changes are a constant source of inspiration for us. It is for this reason that we constantly strive to develop a wide range of high-quality bakery products that correspond to the needs of modern society for natural and healthy products with authentic taste. Our products not only have well balanced nutrition values which helps our clients maintain a healthy diet but also, they are manufactured in accordance with traditional principles and techniques which in turn gives them a unique flavor and taste.

For us the pursuit of innovation and continuous improvement of the production process is a daily goal.